The PHEFEE Journal
INDUSTRY ANALYSIS
Around 76% of fashion executives call tariffs their most disruptive issue. Nike, Gap and Lululemon have expanded sourcing in Mexico, where the apparel market is projected past $23.3 billion by 2029. What nearshoring actually buys is optionality.
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Shoppers now type product-shaped queries into social apps and ask AI assistants to compare the results. Discovery, research and checkout have collapsed...
INDUSTRY ANALYSIS
The global secondhand apparel market is projected to reach roughly $367 billion by 2029. Resale has stopped being a values movement and...
INDUSTRY ANALYSIS
46% of fashion executives expect trading conditions to worsen this year, yet AI tops their list of opportunities. The gap between those...
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