The PHEFEE Journal
AI SEARCH
Gartner projects traditional search traffic to drop more than 25% by 2026, while AI referrals are already concentrating around a few brands. A GEO playbook for getting named, linked and bought in a generated answer.
Read the storyCONSUMER TRENDS
71% of Gen Z now hunt for dupes instead of the original, and the TikTok tag has passed 400,000 posts. The dupe...
EDITORIAL
Twelve pieces, one carry-on, ten days and one evening you did not plan for. We built this capsule in the studio, wore...
CONSUMER TRENDS
More than half of shoppers are cutting non-essential spending, yet personalisation is booming — bag decoration alone is up around 85%. Those...
INDUSTRY ANALYSIS
Around 76% of fashion executives call tariffs their most disruptive issue. Nike, Gap and Lululemon have expanded sourcing in Mexico, where the...
INDUSTRY ANALYSIS
Shoppers now type product-shaped queries into social apps and ask AI assistants to compare the results. Discovery, research and checkout have collapsed...
INDUSTRY ANALYSIS
The global secondhand apparel market is projected to reach roughly $367 billion by 2029. Resale has stopped being a values movement and...
INDUSTRY ANALYSIS
46% of fashion executives expect trading conditions to worsen this year, yet AI tops their list of opportunities. The gap between those...
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