BRAND INTRODUCION

Originated from a trip of the brand founder Mr. Xiao Jixiang a few years ago.
At that time, a few young people from all over the world and I drove a few sports cars from the mountain city to Guangzhou, shuttled between the feasting buildings, freely releasing the passion of youth, laughing all the way. How many people are fascinated by the casual, natural and unrestrained nature of young people in Guangzhou? The word phefee came into being.
We have just stepped into society and are not reconciled to becoming stubborn people, thinking in our hearts that youth will release more youthful vitality. The cups filled with colorful drinks collided together, and those thoughts about youth, dreams, creativity and entrepreneurship all exploded. So our group of young people who love fashion did what they said and created today's phefee.

 

BRAND CONCEPT

The brand concept is ‘emergence of new youth’, which not only means a new and different youth of our young people, but also means the re-definition of ‘young’ in the current era, and the brand trademark is registered with the initials phefee. phefee is not only young, but also represents an unruly attitude and reluctance to secular and stereotypes, advocating freedom and not being swayed by others; dare to break everything inherent-only live for a lifetime, indulge in new youth!

 

BRAND CULTURE

—— Natural

—— Casual

—— Free And Easy

—— Comfortable

The phefee tide brand slippers take "the burst of new youth" phefee New Young as the core concept of the brand. In product design, through the perfect integration of European and American street culture and Chinese elements, it echoes the brand style of modern urban life that yearns for freedom and releases the heart without any restriction; conveys fashion regardless of age, and maintains the heart's rate of trend. And true, not satisfied with the status quo, longing for the future to release a new self, leading rather than conforming to the trend of an attitude. Always adhere to the unique and innovative non-gender design, and inspire phefee to become a trendy brand that belongs to the Chinese!